I’m giving a “pale” look for summer. It’s time to take a break from bronzers and gold shimmer.

FACE: To get this look apply a foundation such as Clinique Even Better Makeup (this is a foundation that lightens dark spots!). Apply concealer where needed. I like the creaminess of Bobbi Brown Creamy Concealer. Take a fluffy powder brush and apply a pressed powder such as L’Oreal True Match Powder. Cheeks barely have any color. Apply a very light dusting of a sheer pinky peach blush like Everyday Minerals Matte Blush in Nick Nack to the apples of the cheeks.

EYES: Yvette’s thick brows are very dark in this pic. Take a slanted brow brush and apply a warm brown brow powder. For a color like Yvette’s try Bare Escentuals BareMinerals Brow Color in Brunette. With a large shadow brush, apply a pale ivory matte shadow such as Bobbi Brown Eye Shadow in Bone. Take a damp slanted liner brush and apply a cake eyeliner in a dark brown shade. I like Nvey Eco Cake Eyeliner in Brown. Apply a thick line, halfway to the crease. Do not “wing” out. Keep wetting and filling in. Take a fine liner brush that isn’t wet, rub it across the cake liner. Apply this to the bottom lash line to “thicken” the bottom lashes. Apply a few coats of mascara such as Too Faced Pinpoint Lash Injection in Hot Chocolate to top lashes and one coat to bottom lashes.

LIPS: Lips are so nude. I would start by applying a lip primer to take the “pink” out of the lips. Try a tinted product like Origins Underwear for Lips Perfecting Lip Primer. Apply a coat or two of MAC Lipglass in Florabundance. This is a pale peach with a little pink. I use it all the time to get this pale lip.

With the fragrance, I have to be so literal. I think a nice peony scent like Becker Eshaya b.e. EDP would fit perfectly for this look.

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Jane is one of my favorite blondes. This gal was never dressed down. This made her a star. Jane’s classic look here is perfect for all complexions, hair colors, eye colors, etc. in my opinion. It’s about false lashes and bold, matte lips.

FACE: Jane’s complexion is perfection in this look. Apply concealer where needed. I like the long-wearing formula of Estee Lauder Double Wear Stay-in-Place Concealer. Apply a satin foundation like MAC Studio Sculpt Foundation. Dust with a loose powder. I like Lancome Absolue Powder because it isn’t “dry” looking. It helps with a glowing complexion look and to keep foundation smooth. Apply a pink blush to cheeks such as Covergirl Classic Color Blush in Rose Silk. I really do love this color and its price.

EYES: Jane’s brows look great. To get a similar look, apply a brow pencil such as Bobbi Brown Brow Pencil in a shadow for your complexion. Brush brows with a brow brush. Apply a buttery yellow shadow to the entire eye lid area. If you prefer a powder try BareMinerals Eye Shadow in Soul, a creamy beige shadow. If you like cream, try Benefit Lemon Aid. Thickly apply a liquid liner to top lash line, about 75%, not the entire top lash line. I like Revlon Colorstay Liquid Liner in Brown Black. You’ll really need false lashes to get more of the “exact” look. I would apply individual lashes or half lashes to the top lashes, really emphasizing the outer portion. Everyone has their own way of doing this. Apply mascara to bottom lashes.

LIPS: Since this is a matte lipstick look, lips should be flake free. Scrub and apply lip balm thickly to lips hours before. Apply a simple, matte pencil such as NARS Velvet Matte Lip Pencil in Damned. Color in the lines. I also like MAC Lipstick in Impassioned for this look. The formula is an amplified cream. It’s satin, just a little bit more glossy and “forgiving” than a full-blown matte.

November 11th, 1939

I love this “fresh” look ofJean Arthur. It’s a simple vintage look that looks good on a variety of complexions. I promise that the orangey lip will make blue eyes pop. To get this look:

FACE: Apply a liquid foundation such as Neutrogena Healthy Skin Liquid Makeup and blend. Apply concealer if needed. A stick concealer like NARS Concealer is nice for the under eye area and blemishes. Apply a pressed powder such as Neutrogena Healthy Skin Pressed Powder in your shade. An orange blush will brighten the complexion and it will make cool eye colors pop. I would of recommended NARS Blush in Taj Mahal (RIP)…try Shu Uemura Glow On Blush in P Orange 53. This is an intense orange shade like NARS Taj Mahal. I recommend for pale to medium skin tones to apply this with a fan brush or a highlighting dabber brush such as Lancome Brush #3, any brush that picks up less pigment. Apply a small amount to cheeks and blend and blend. If you feel it looks uneven blend with your pressed powder. I love orange blush. It looks scary but I promise that it works on a variety of skin tones.

EYES: Jean has thin penciled in brows. Brush brows in their place with a brow comb and fill in with a brow pencil like MAC Impeccable Brow Pencil. Eye shadow is so simple. Take a nude-to-you duo. For a complexion like Jean’s try Physician’s Formula Mineral Wear Talc-Free Duo in Taupe Minerals. Take the lightest beige shade and apply from lash line to brow. In the crease, apply a medium brown shade. Line top lash line closely with a black eyeliner pencil like Shiseido Smoothing Eyeliner Pencil in Black. Jean is wearing false eye lashes. If you want to avoid that hassle, curl lashes and apply a lengthening mascara like NARS Larger Than Life Lengthening Mascara. I would apply a few coats to top lashes and only one coat to bottom lashes.

LIPS: Lips are so simple. Lipstick Queen Chinatown Glossy Pencil in Genre is the perfect product for Jean’s look. Just take the pencil and stay in the lines.

Kay Francis 1934

I love this magazine of Kay Francis. The colors are beautiful. To get this polished 30’s look do the following:

FACE: Apply a medium coverage liquid foundation such as Physician’s Formula Organic Wear Liquid Foundation. Apply concealer where needed. L’Oreal Infallible Concealer is a nice all-purpose concealer. Lightly dust a translucent powder over the face such as Coty AirSpun Loose Powder. Cheeks are very pink. Apply a hot pink powder blush like NARS Powder Blush in Desire to the apples of cheeks. A little bit of this shade goes a long way.

EYES: Brows are thin and penciled in. For a “waxy” authentic 1930’s brow look, apply a brow pencil and do not blend. I recommend Covergirl Brow Shaper. There is a Midnight Black for Kay’s look. Use Physician’s Formula Organic Wear Duo Eye Shadow in Brown Eyes. Apply the lightest shade, a soft warm ivory, from lash line to brow bone. Take the darker brown shade and blend into the crease. Take a small eyeshadow brush and line the bottom lashes with the darker brown shade used in the crease. Take a sheer gold shadow such as Bare Escentuals Bare Minerals Glimmer Eyeshadow in True Gold, and apply to the lid. Apply it sweeping from the side closest to the nose to the center of the lid. This creates a “glowing” look. Apply a brown kohl liner for a smoky look. Try something L’Oreal HIP Kohl Liner in Brown Kohl. Take a fine liner brush and dip it into the powder. Line eyes and smudge with a shadow brush. Apply liner to top and bottom lashes. Keep applying enough to you reach your desired level of “smokiness”. Apply a few coats of a black/brown mascara such as Covergirl Lash Blast Lengthening Mascara to top and bottom lashes.

LIPS: Lips are red and glossy. Apply a sheerer red such as Lipstick Queen Lipstick in Red Saint. Apply a red lip gloss with shimmer. Apply Lipstick Queen Big Bang Theory Illusion Gloss in Energy over lipstick. A sheerer option is to use NARS Lip Gloss/Lip Stain Duo in Moon Fleet/Indian Red Coat with the stain and follow with the gloss.

This is such a soft and delicate vintage look. I love the freshness of this look. Everything is fairly simple and it is all about a healthy, glossy lip. Anyone can wear a look like this. The neutral colors look great with all kinds of eye and hair colors.

FACE: Apply a simple foundation such as Covergirl Smoothers Liquid Foundation to even out the complexion. If extra coverage in some areas is needed, apply a concealer like Covergirl Fresh Complexion Concealer. Dust a loose powder in your color over the foundation and concealer to absorb oil and to set the foundation. Almay Nearly Naked Loose Powder is a nice formula for the price. A sheer blush should be added to the apples of the cheeks. I love the neutral color of Jane Be Pure Mineral Blush in Rose Silk.

EYES: Brows are perfectly shaped and only need a clear brow gel to keep them in their place. Try something like Revlon Brow Styling Gel. Eye makeup is very simple and fuss-free. All you need is a neutral duo such as NARS Eyeshadow Duo in Portobello. Apply the lightest beige shade from lash line to brow bone. Apply the darker beige in the crease. Take a brown eye liner and apply closely to the top lash line. Clarins Eye Liner Pencil in Brown is a nice and smooth pencil liner. Curl lashes and apply a coat of a brown/black mascara to top and bottom lashes.

LIPS: Lips are a nice rose and glossy. Apply a sheer lip liner such as Dior Glossy Liner in Glossy Rose. This will keep the lip gloss from bleeding. Apply a simple pink/rose lipstick such as Lipstick Queen in Rose Saint. Apply a shiny lip gloss over this color. Try something like Kiss My Face Organic Shine in Ruby. Apply it to a lip brush as to not “wipe” off your lipstick color. Or you can apply something like MAC Slimshine Lipstick in Intimidate, a sheer plummy rose lipstick. It won’t be as shiny but it makes this a “quick” and every day look.

I say that this look calls for a fruity-rose fragrance such as Creed Spring Flowers EDP.

Josephine was such a beautiful and talented person making her a perfect icon. This is an ad for her hair product. Here look would look amazing on anyone with warm undertones. Here’s how to get this look:

FACE: Apply a concealer if needed. I love the creaminess of Lancome Maquicomplet Complete Coverage Concealer. Apply a powder foundation such as MAC Studio Fix Powder Foundation. With a powder foundation, no finishing powder is really needed. Josephine’s cheeks are pretty bare. For myself, I would need a little bit of color. Apply a powder bronzer such as Clinique True Bronze Bronzer Powder in your appropriate shade to cheeks. This adds a bit of color and keeps the lipstick from “washing” you out.

EYES: In true theatrical 20’s fashion, eye brows are drawn on pencil thin. Fill in or in Josephine’s case, draw in, brows. Try a product like Covergirl Expert Eyes Brow Pencil. The formula is a bit waxy but it does come in deeper colors. For a “candlelit” glow, apply a slightly shimmery cream shadow such as Too Faced Lockdown Creaseless Cream Eye Shadow. There are two shades of the very neutral Lovey Dovey. Choose the color that suits you. The cream shadow will help “hold” the other shadows that you will use. Choose a medium shimmery bronze such as Vincent Longo Wet Diamond Eyeshadow in Temptest Bronze. Apply this from the lash line to the crease. With eyes open, apply this bronze shade slightly “winging” out. Use the motion that you would use for cateyed liquid liner except at your crease instead of lash line. Take a deep brown shadow such as Jane Eye Zing Super Smooth Shadow in Browny Points. Apply it in the same way as the bronze except stopping just below the copper. Blend. Keep adding until you get your desired variation of a cateyed smoky eyed look. Here’s a trick for this. Take a square of TP and fold it like a triangle. Use this is a template for your shade. Hold this triangle at the outer edge of your lash line in a 45 degree angle. Brush on the shadow. You’ll get an exaggerated look and it will keep the dark colors from getting all over your face. Take a dark brown pencil liner such as Avon Ultra Luxury Eye Liner in Dark Brown and apply it to the upper lash line thickly and winging out. Apply this liner to the bottom lash line and inside the rim. Connect the top and bottom “lines”. Apply a nice mascara such as MAC Pro Lash to top and bottom lashes.

LIPS: Apply a rust colored lip liner such as Lipstick Queen Lip Liner in Rust around your natural lip line. Apply a sheer burnt red lipstick such as Lipstick Queen Lipstick in Rust Saint. Apply a warm coral lip gloss to lips such as MAC Tinted Lipglass in Light That Fire, a coral with gold shimmer.

Crazylilbellule & The Poppies has a Josephine inspired scent in their Les Garçonnes collection: Joséphine Jonquille. It’s a lush blend of jasmine and gourmand dark chocolate.

More Josephine pics here.

I love a rusty colored lip. And can one go wrong with retro cateyes? Nope.

To get beautiful Märta Torén’s look:

FACE: Marta’s complexion is flawless. Apply concealer where needed. Shiseido Concealer Stick can cover anything from blemishes to undereye circles. Follow up with foundation. Try a mousse foundation like Maybelline Dream Matte Mousse Foundation. This is a nice formula and it looks great if you buff it after applying with a “buff” brush. Lightly dust a translucent powder over the face. I love MAC Select Sheer Loose Powder. Apply a coral/orange powder blush to cheeks. Take a fluffy brush and apply Paul & Joe Face Color in Moroccan Orange to light-medium skin tones or a shade like Kevyn Aucoin The Pure Powder Glow Cheek Color in Fira (a mango orange, not pictured) for medium-dark skin tones.

EYES: Marta’s eyebrows are amazing. To get a similar look, make sure everything is cleaned up, tweeze and tweeze. Take a brow pencil that is slightly powdery such as my all time favorite Lancome Le Crayon Poudre (not pictured) in your shade. Fill in brows and brush into place with the spoolie on the end. Shadow is matte and neutral. All  you need are the colors that are in NARS Eyeshadow Duo in Portabello. Apply the lightest shade from lash line to brow bone. With eyes open, apply the darker shade in the compact above the crease. Blend until it looks completely seamless. Next we go to the cat eyes. Get a black gel liner like Bobbi Brown Long-Wearing Gel Liner in Caviar Ink. Take the liner brush of your choice, for me this is a fine liner art brush and apply to the top lash line and wing out. I do this with my eyes slightly open and “tugging” it into place with the other hand. Apply false lashes or a few coats of a lengthening mascara such as L’Oreal Lash Out Lengthening and Separating Mascara in Black. Apply 1-2 coats to bottom lashes.

LIPS: Lips are a soft rusty orange. Apply concealer around lips to keep color from feathering. Make sure to blend thoroughly. Apply a rusty golden shade like Lancome Color Design Lipcolor in Groupie, a great color of orange red and gold shimmer (this would look better on deeper skintones). Another great color if you want more orange is Lancome Color Designe Lipcolor in Studded. Studded is more Marta-ish. I apologize for the crummy pictures. The colors are much more vivid and lovely in real life. Apply a sheer gold lip gloss to bottom lips for a plump effect. I recommend Lipstick Queen Shine in Gold Saint.

Choosing a fragrance has been hard for this “look”. I’d have to go with Byredo Parfums Pulp. Perhaps because of the “Swedish” influences?