I am always on the look out for a great gimmick. I still can’t get over all of the rub-on eyeshadows appliques that are on the market. Anyways, Avon has recently launched these Eye Artist Eyeshadow Trios. It is the “first shadow that looks like an eye!” Wow, that is a selling point, um, I’m being sarcastic. What a funny gimmick since it really doesn’t claim to do anything but have different packaging. It is supposed to remind our dumbasses how to apply eyeshadow. Like light all over, medium from lashline to crease, and deep in the middle. Base, contour, and highlight. Duh. I haven’t tried the product so I can’t tell you how the powder shadows wear or feel. The packaging is a bit strange but I guess it is a little cool. I guess. I retails for $8 when not on sale. It comes in four shades: Grey Guidance for a smoky look, Naturally Neutral which looks like a beach pebble neutral, Passion Plum which is featured above, and Teal Tutor which is the water colored teal and the most interesting looking to me.


Benefit has released their newest product, Powderflage Light-Diffusing Powder Concealer for Eyes & Face. Basically, it is Benefit jumping onto the powder concealer bandwagon. This is a soft finely milled delicate pink powder shimmer “concealer”. I find it is be a really nice highlighting powder. I would not recommend this product for everyone because it is shimmery, provides light coverage, and only comes in one color. This isn’t the type of “concealer” we think of so I wished Benefit used a different name because they are going to have some angry customers. Benefit describes the product as:

For camouflaging dark circles & fines lines, powderflage is fast, easy, light & breezy! Virtually weightless, this silky, light pink powder magically camouflages & diffuses. The “flager” brush conceals in 2 quick strokes.”

It comes in a pink sphere and comes with a pretty decent fan brush and an instruction booklet.

I actually like this product. I love highlighting products and this shade works nicely with my light skintone that contains pretty little to conceal other than discolorations around the eyes. It really “wakes” me up and makes me look alive. It has a nice texture. I do still use it over a traditional cream concealer. So what’s the point? I just like the look it gives. It isn’t a necessary step in my routine, just another that I added. Which is what most Benefit cosmetics have in common. Do we really need Dr. Feelgood, Eye Bright Pencil, or Cupid’s Bow Lip Shaper? No. They’re something we volunteer for. This Powderflage looks great under my eyes, on my eyelids and has a highlighter on my cheeks. It is kind of costly at $28 and I’m sure I can live without. This is one to definitely try before you buy. Check it out at Benefit.

Has anyone gave this one a try yet? Frankly, I think it looks like the biggest gimmick ever. But, who knows? First off it looks like some spooky mace. 

This mascara claims to grip lashes at the root to curl and separate them. The creepy sphere shape is patented and is supposed to work with all eye shapes. I just can’t buy into that. It looks like lots of extra work. Nobody wants to paint each individual lash on. If that was the case wouldn’t you just wear individual false lashes. Since you’d be double coating so many areas on accident it seems like it would clump up so badly. I like even sweeps and I don’t think you could get that with this. But, I haven’t tried it so I don’t know. I’d love to hear your opinion. I just don’t want to experiment with a $27 mascara. I am so sick of getting burned.

eyetattoo Oh, the cosmetics industry… sometimes you love it, but if you’re like me most of the time you hate it. Or just laugh at its miserable attempts to sell things. Pictured above is a new product that you can find at Sephora. It’s ColorOn EyeEnvy one-size fits all mineral cream eyeshadow appliques. Truly, one of the stupidest things that I have seen hit the market in a while. The one pictured above is the “exotic kit”, the one for the avant-garde. The other kits are really just like this:

smokeytattoo The kits retail for $25 and contain 5 pairs of appliques and GetSet setting powder, application brush, and instructions. Basically, your supposed to place this on a closed eyelid, press and peel off. Blend if you must with a fingertip and set with the setting powder. It’s one-size fits all, so there is no way that it won’t work, right? Everybody’s eyelids are the same, right? This truly puts a new meaning to “putting on my face”. When will the gimmicks stop? If anybody has actually used these, please comment.