This fragrance was difficult for Guerlain. It didn’t attract the “typical” Guerlain customer, you know the person that swears by Jicky or Eau du Coq, and it didn’t attract the mainstream consumer (the person that purchases every new release at Macy’s) because it is just too “odd” for their tastes. I am in the middle ground consumer. I love all Guerlain fragrances. I wear Jicky, but I also wear fragrances like Benefit Maybe Baby.

This fragrance is like a “young old lady fragrance” if that makes any sense. (I hate describing fragrance by age groups, its just wrong just like putting age equivalents on standardized tests). It is a super powdery fragrance. It’s kind of sweet like a dusting powder but it is very powdery from orris root and something that resembles candied violets (my ultimate weakness). It has a sweet rose, like a rose lozenge or pastille. Sweet, but only foody if you are a floral food fan like myself. It’s musky and clean while being powdery and floral.Guerlain’s website states that “olfactory pyramid has been ‘deconstructed’ to reveal three faucets of INSOLENT femininity that suits everyone’s taste and mood…sparkling violets, glints of red berries, and rays of iris.” Well, maybe not suited for everyone’s taste and mood, but definitely my own. Some of my favorite memories included last summer, my 1st summer in the Northwest. I would pick berries with a Choward’s violet candy in my mouth and I wore a cheap no label Italian iris/orris root EDT in the late days of summer. It was nice, happy times. So Insolence has nailed what I’m looking for. It is much more feminine than me sweating and ignoring bloody berry scratches. This is so feminine, soft, powdery. It is an “olfactory spiral”, this is just a gimmick that means that top note, middle, and base are all together and it pretty much stays the same throughout the wear. This is somewhat true. It smells much like initial spritz even a few hours down the road. I mean it is a little different but the idea is still the same. It isn’t like violet, berries, and musk. It is more all of these things in a blender once the alcoholic top note dries down. It is a sweet fragrance with candied violet, rose, vanilla, sandalwood but note overly sweet like cotton candy fragrances. It does appear fruity, but for some reason this just doesn’t linger with me (slightly like a red currant).  It is just sweet but not too sweet to wear for summer. I find that I wear this throughout the year.

I like Insolence much better than L’Instant which I find too vanilla-y and overwhelming. It is “young”, I guess but I found that many people under 30 are completely turned off by this fragrance that many ladies over 30 find this too “young”. I was working the launch of this fragrance and you wouldn’t believe how many people were offended by this one. I just didn’t get it but I am sure many of them would find Shalimar offensive and SJP Lovely not. I don’t find this one offensive at all, if anything it is too tame and pretty. Also, the use of Hilary Swank as the “face” of the fragrance was a bad idea. You don’t realize that the public is so sensitive to that kind of stuff until you see it in action. Many people do not find her glamorous (or attractive really!); people really do use her name and “horse face” together alot. Anyways…

It wears for many hours, extremely well for an EDT. I smell it on my jackets and scarves days after wear. My husband loves this one. It just smells “girly” so I am sure it will attract the opposite sex. My husband always says that he hates vanilla in fragrance because it smells “cheap” but he seems to like it in this. It adds a sweetness and softness to the floral notes. It also helps the violet stick around (I still haven’t found a violet fragrance that loves to be with me!)

The bottle is OK. It’s a bit chunky and the plastic top is a bit oversized. The 1 ounce bottle goes for $55. It is getting harder and harder to find! Please don’t tell me that it is being discontinued like I predicted it would be since it’s launch. I still have a 3.4 ounce bottle left and maybe I need to get my hands on another.