Demeter Devil’s Food Cologne Fragrance Pick-Me-Up Spray is just as rich and gooey as the real deal. This fragrance is super chocolatey and really rich. It’s a perfect chocolate fix. Seriously, sometimes when I crave chocolate I smell this and then the stuff your face in a vat of chocolate syrup urge is gone. It is rich and smells like Betty Crocker Devil’s Food cake batter. It smells like wet and milky cocoa powder. It smells more of batter than a dark chocolate bar; it’s cake batter. It actually smells moist and gooey. It reminds me a lot of a Strawberry Shortcake doll from way back in the day. It smells like cake and sometimes smelling chocolate is nice. It isn’t very long lasting but is nice while it is there. It’s quite devilish really.